Let me paint a little picture for you. The senior executive team of a large operational business with a big blue-collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. They’re noting how sales are down, productivity is down, sick leave is up and there … Continue reading How to succeed by understanding why Employee Engagement Programs fail.
It’s fair to say that my job takes me far and wide into all sorts of interesting and different businesses, and every now and then I come across things that makes me curious. This was the case a while back when I was doing some work with a large operational business. As I walked around … Continue reading I doubt hearing “Disciplinary action will ensue.” would really motivate you. Would it?
When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?
I have a correction to make. Since I posted the article ‘10 reasons why employee engagement programs fail’ last year, I’ve received a great response, and it’s been so encouraging to hear how businesses are implementing these steps and achieving success with them However… As time has gone by, I’ve started to realise an obvious … Continue reading Correction: Employee engagement is not a program.
Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2018 draws to a close, it would be remiss of us not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note for the year.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.
“Consider this email your verbal warning.” As comical as this may sound – after all how can a verbal warning be delivered by email? – this line is taken from an actual disciplinary email I came across recently sent to an employee by their manager. The situation was that the employee had made an error … Continue reading The dangers of disciplining employees before you know them.