Among the myriad of interesting things I’ve noticed lately as COVID life changes the way we all start to think about things is an influx of video messages from CEOs and business leaders conveying some very heart felt messages of support to both their employees and customers, which I think is great. The more big … Continue reading Attention business leaders! Please read this before you embark on an Employee Engagement or Cultural Change program.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Content content! When customers look at your website, what impression do they really get?
How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I’ve been asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Easy to read from beginning to end Engaging to the reader … Continue reading How to write blog posts that people actually read.
One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).
I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?
Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.
Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.
In order to increase the reach of your LinkedIn posts, it’s important to appreciate that LinkedIn is a bit of a different beast to other social media platforms, in that it values really engaging original content above all else, and that it likes to keep things ‘in house.’ Those that don’t understand this can unknowingly … Continue reading How to boost engagement levels on your LinkedIn posts.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strong branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Is your content still king? What do customers really see when they look at your website?
For quite some time now, companies have been identifying poor employee engagement as a key problem within their business. Often, they’re not entirely sure of the root cause, yet with all the best intentions, they embark on developing an employee engagement program. However, more often than not they fail miserably. Last year, this prompted me … Continue reading Employee Engagement: Who’s in the working group?