How to give your copywriting the pizazz it deserves.

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.

The dangers of disciplining employees before you know them.

“Consider this email your verbal warning.” As comical as this may sound – after all how can a verbal warning be delivered by email? – this line is taken from an actual disciplinary email I came across recently sent to an employee by their manager. The situation was that the employee had made an error … Continue reading The dangers of disciplining employees before you know them.

9 reasons why you should hire a strategic copywriter.

The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.

10 reasons why employee engagement programs fail

Picture this. The senior executive team of a large operational business with a big blue collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. Sales are down, productivity is down, sick leave is up and there is a general feeling of poor morale around … Continue reading 10 reasons why employee engagement programs fail