The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.
Picture this. The senior executive team of a large operational business with a big blue collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. Sales are down, productivity is down, sick leave is up and there is a general feeling of poor morale around … Continue reading 10 reasons why employee engagement programs fail