The shady psychology behind ‘buy one, get one free’ deals.

In commerce, a single phrase can wield the power of hundreds of salespeople. It can turn even the most rational consumer into a crazed lunatic who’ll stand in line for hours to save a few bucks, and will wrestle with complete stranger to snag the last item of clothing off a rack. I’m talking of … Continue reading The shady psychology behind ‘buy one, get one free’ deals.