It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.
Once upon a time, I was the manager of the cutting and pasting department. Well, that’s what one senior manager with a very loud voice once referred to the marketing department as. He kept it up, and soon the whole office was under the impression that we literally sat around cutting and pasting all day. … Continue reading How would you handle being referred to as “The Cutting & Pasting Manager”?
What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?
Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?
“Consider this email your verbal warning.” As comical as this may sound – after all how can a verbal warning be delivered by email? – this line is taken from an actual disciplinary email I came across recently sent to an employee by their manager. The situation was that the employee had made an error … Continue reading The dangers of disciplining employees before you know them.