So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.
Marketing has changed a lot over the past 10 years (to state the obvious). During this time, more fads and trends have come and gone than I can even remember. However, what I have discovered has remained consistent over this time are the core essential skills that I believe every marketer needs to be competent … Continue reading The most essential skills a marketer (still) needs in 2019.
Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?