Marketing Strategy: Let’s get back to basics.

Lately, I’ve been reflecting on some of the key changes in the world of marketing and marketing strategy since I started in the game 20+ years ago. It’s fair so say that there have been so many changes that I barely know where to begin. However, one that concerns me the most is the demise … Continue reading Marketing Strategy: Let’s get back to basics.

Why short blog posts work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.

5 steps to creating more engaging content.

Content marketing has really taken off in the past few years, and rightly so. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. Quite often, one of the biggest roadblocks to content marketing success is the inability to create really engaging … Continue reading 5 steps to creating more engaging content.

How to write copy that really cuts through. The 4 skillsets needed.

In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.

How great content and storytelling are bringing the human element back into business.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.  Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading How great content and storytelling are bringing the human element back into business.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

A unique and interesting brand is what gets you noticed. So… Start building one.

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.

When sometimes the best option is to stop, listen to your gut, say no… and then move on.

It can be a funny life working as a consultant. Constantly juggling conflicting commitments, while not only keeping as many balls in the air as possible, but always critiquing yourself as to which balls to keep up there, and which ones to drop. Resources are always finite, and things are never black and white. The … Continue reading When sometimes the best option is to stop, listen to your gut, say no… and then move on.

How a simple strategy is still the backbone of successfully marketing any business.

For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading How a simple strategy is still the backbone of successfully marketing any business.

Thinking of opening up a gym? Why it’s unlike any other business.

If you’re an ambitious and entrepreneurial individual that’s also into physical fitness, then starting up your own gym may well seem like an exciting business opportunity. After all, the global health club industry rakes in over $80 billion each year – and the good ones are not struggling for customers. That’s right, I said ‘the … Continue reading Thinking of opening up a gym? Why it’s unlike any other business.