The simple strategy. What a beautiful thing!

It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!

A final note for the year.

Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2018 draws to a close, it would be remiss of us not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note for the year.

When did you last tell a story?

What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading When did you last tell a story?

A short and simple blog post.

Keep it simple. I love the KISS principle, and the reason I love it so much is also very simple – because  it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as … Continue reading A short and simple blog post.

So, you’re marketing without a strategy? Oh, you enjoy throwing money away?

For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading So, you’re marketing without a strategy? Oh, you enjoy throwing money away?

Living the hard hat experience – and telling the story.

I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Living the hard hat experience – and telling the story.

Top 6 simple digital marketing ideas for small business.

Anyone who follows our posts regularly will be aware that a common theme often appears. That being that effective marketing doesn’t need to be complicated. In fact, the simpler the better – especially for SME businesses. We believe in this approach whole heartedly, quite simply because we know that it works. We also know how … Continue reading Top 6 simple digital marketing ideas for small business.