When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strong branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Is your content still king? What do customers really see when they look at your website?
Coming up with new ideas for content can be tough. After a while, even the best of us start to run dry. So, here’s a handy method to help spark your creativity. It’s called the 5 P method. This is one that I came across a while ago. I jotted it down in an old … Continue reading Stuck for content ideas? Try this simple method.
The 'about' page on your website is the most important page for new visitors. Here's how to make sure it turns them into customers.
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?
What does marketing planning look like nowadays, and is it still relevant in the 2020's?
Here we are in January. The crazy Christmas period has passed, new years’ celebrations are done, and finally the time has arrived when you can take a step back and exhale. Feels good doesn’t it? Well, you’re certainly not alone there. There’s no better time to soak up some sun (for those of us in … Continue reading Holiday time. Why it is such a great time to plan.
In the latest from the ‘what is old is new again’ file (and for good reason because they work): Newsletters. Yep, remember those things that were once emailed out at the same time each and every week and we all read diligently? Newsletters are great for businesses, and there are some very good reasons as … Continue reading Innovative business ideas for 2020: Newsletters. Yes, seriously.
As I sit here and write this on November 25 with the thought that Christmas is only a month away, like many of us, I’m starting to freak out at just how disorganised I am. So much to do in so little time. Yikes! I’m also struck by the thought that in only 5 weeks, … Continue reading 2020 and beyond: The top 9 skillsets every marketer will need.
1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage. 2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.
“It’s not what I imagined. I’m just not making any money.” These are the words I heard recently when I caught up for a coffee with a former colleague who had just started up his own marketing consulting business. Unfortunately, this story is all too common. As a successful digital marketer within a big corporate, … Continue reading Entrepreneurship: When a shared experience leads to a positive change.