Over the past couple of years, I’ve received a lot of queries from small business operators in regards to what I’ve heard described as ‘the darling of today’s marketing mix’ - marketing automation. In theory, marketing automation sounds great for small business. After all, doesn’t it mean that a busy business owner can automate one … Continue reading Why your small business doesn’t need marketing automation.
You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. Corporate think operations don’t listen when it comes to implementing … Continue reading Marketers! Here’s the secret you’ve been missing.
I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.
As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.
The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.