Why every business needs a marketing plan.

It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.

Create more engaging content with these 5 simple tips

Content marketing has gone from strength to strength over the past few years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. … Continue reading Create more engaging content with these 5 simple tips

How brand authenticity can be the silver bullet every business needs.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading How brand authenticity can be the silver bullet every business needs.

6 ways to market a small business on a shoestring budget

For big companies with large marketing budgets, a few hundred or even a few thousand dollars can be a drop in the ocean. Generally, if an activity doesn’t achieve the desired ROI it’s not going to have a massive impact. But, for small business operators it’s a different story. Every dollar counts, and any investment … Continue reading 6 ways to market a small business on a shoestring budget

Step away from your ego! …and create a successful website.

What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.

7 tips for effective copywriting

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting

Creating a truly unique brand. 2 tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way