1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage. 2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.
“It’s not what I imagined. I’m just not making any money.” These are the words I heard recently when I caught up for a coffee with a former colleague who had just started up his own marketing consulting business. Unfortunately, this story is all too common. As a successful digital marketer within a big corporate, … Continue reading Entrepreneurship: When a shared experience leads to a positive change.
It seems that the words ‘strategy’ and ‘strategic’ have been getting a bad rap lately. There are probably a number of reasons for this. I personally think that for a while there they were getting over-used to the point where it seemed like every ‘self-promoted expert’ was describing themselves or what they do as ‘strategic’ … Continue reading How to get started on a kick-arse marketing strategy.
A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.
When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.
Lately, I’ve been reflecting on some of the key changes in the world of marketing and marketing strategy since I started in the game 20+ years ago. It’s fair so say that there have been so many changes that I barely know where to begin. However, one that concerns me the most is the demise … Continue reading Marketing Strategy: Let’s get back to basics.
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.
Content marketing has really taken off in the past few years, and rightly so. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. Quite often, one of the biggest roadblocks to content marketing success is the inability to create really engaging … Continue reading 5 steps to creating more engaging content.
In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.
Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant. Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading How great content and storytelling are bringing the human element back into business.