Create more powerful content by saying more with less. Here’s how you can do it.

We all know that attention spans are getting shorter and shorter. No surprise there. Unfortunately, what this means for content creators is that it’s getting harder and harder to make yourself heard. So, what can you do about it? Well… firstly, for people to really value your content, they need to be able to easily … Continue reading Create more powerful content by saying more with less. Here’s how you can do it.

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Brand authenticity: Staying competitive in the post COVID world.

Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.

6 quick tips on how to become a great content writer.

“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.

The Marketing Manager: Learning why not just anybody should be one.

It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.

Blogging or Social Media? Which one is best for you?

I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?

When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?

Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?

What would you like to see in this blog?

Over the past couple of years, it’s fair to say that I’ve been blogging pretty consistently. Over that time, I’ve posted just over 200 pieces in the Optune blog. While I’ve received some great feedback over this time, and got a fair indication from the numbers as to what sorts of posts are the most … Continue reading What would you like to see in this blog?

A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

Learn how to become a great brand storyteller by learning how to tell a story.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Learn how to become a great brand storyteller by learning how to tell a story.

…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.