I’m a big believer that all the experiences we have throughout both our work and personal lives - whether they be positive or negative – can have a profound effect on how we progress. It all depends on the way in which we frame them and use them to our advantage. Here’s a story about … Continue reading Ever had an experience almost break you, then make you? Well, here’s mine.
It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?
What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading Here’s a little story… about storytelling.
I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Short, simple and clear. Why? How do you communicate?
We all need a little freshening up every now and then to keep us feeling good, at the top of our game and right on the ball - and the same goes for your brand. Without a little TLC, brands eventually become stale, tired and less relevant over time, and if left unchecked the results … Continue reading Ahh… that’s refreshing. When is it time to update your brand?
Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Draw your audience in by telling a story… just like this.
What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?