These days, I hear a lot of people saying that catching up for a coffee is a waste of time. As the digital age becomes more entrenched, more people seem to be avoiding face-to-face meetings and even phone calls, and instead relying solely on email or social media to communicate. I get it. While looking … Continue reading The perks of the coffee catch up.
As any small business owner will know, time is both a great asset and a precious commodity. You can lose money and get it back. You can even lose a business and get it back. But time is irretrievable. That is why you’ve got to protect it like a hawk. So, here are our top … Continue reading Stressed small business owners – Here are 7 top time management tips just for you.
October is here already. Can you believe it? This means that there are less than 90 days remaining in 2018. Take out that December wind down period (if you’re lucky enough to have one), and you’ll soon realise that that the year will be over before we know it. That is why NOW is the … Continue reading 2018 is nearly over. Here’s what smart small businesses are doing NOW!
Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging? … Continue reading How to turn your website into a super-duper brand booster.
Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.
To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.