Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading So, you’re marketing without a strategy? Oh, you enjoy throwing money away?
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.
Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business
“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker A marketing plan is your guide to successfully promoting and growing your business. A good marketing plan will help you answer key questions about your business: How will you position … Continue reading Why do I need a Marketing Plan?