Brand authenticity: Why it matters for your business

Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business

Why do I need a Marketing Plan?

“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker A marketing plan is your guide to successfully promoting and growing your business. A good marketing plan will help you answer key questions about your business: How will you position … Continue reading Why do I need a Marketing Plan?