In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.
Ever heard the saying “You can’t soar like an eagle when you’re surrounded by turkeys”? Yes, I’ve been there in those environments where I’ve longed to be surrounded by inspiring people, but instead I’ve been fed nothing but negativity and frustration from those I dealt with every day. I’ve also read all that motivational advice … Continue reading How to use turkeys to make lemonade.