It’s fair to say that my job takes me far and wide into all sorts of interesting and different businesses, and every now and then I come across things that makes me curious. This was the case a while back when I was doing some work with a large operational business. As I walked around … Continue reading I doubt hearing “Disciplinary action will ensue.” would really motivate you. Would it?
You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. It is particularly prevalent in more industrial type businesses or … Continue reading How to be a successful marketer… but you may not like it.
Picture this. The senior executive team of a large operational business with a big blue collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. Sales are down, productivity is down, sick leave is up and there is a general feeling of poor morale around … Continue reading 10 reasons why employee engagement programs fail