How to write copy that really cuts through. The 4 skillsets needed.

In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.

“Disciplinary action will ensue.” Would hearing this really motivate you?

It’s fair to say that my job takes me far and wide into all sorts of interesting and different businesses, and every now and then I come across things that makes me curious. This was the case a while back when I was doing some work with a large operational business. As I walked around … Continue reading “Disciplinary action will ensue.” Would hearing this really motivate you?

How great content and storytelling are bringing the human element back into business.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.  Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading How great content and storytelling are bringing the human element back into business.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

A unique and interesting brand is what gets you noticed. So… Start building one.

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.

When sometimes the best option is to stop, listen to your gut, say no… and then move on.

It can be a funny life working as a consultant. Constantly juggling conflicting commitments, while not only keeping as many balls in the air as possible, but always critiquing yourself as to which balls to keep up there, and which ones to drop. Resources are always finite, and things are never black and white. The … Continue reading When sometimes the best option is to stop, listen to your gut, say no… and then move on.

How a simple strategy is still the backbone of successfully marketing any business.

For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading How a simple strategy is still the backbone of successfully marketing any business.

An intro to brand storytelling part 4 – Ideas and Mindsets.

In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.

Whose social media posts are you liking, and what impact is it really having?

I was recently reading about an interesting phenomenon (if you could call it that?) where the average social media user is more likely to like/follow/share a page or post generated by someone that they don’t know who is already receiving millions of hits (and won’t notice another one or two), than for a friend or … Continue reading Whose social media posts are you liking, and what impact is it really having?

Thinking of opening up a gym? Why it’s unlike any other business.

If you’re an ambitious and entrepreneurial individual that’s also into physical fitness, then starting up your own gym may well seem like an exciting business opportunity. After all, the global health club industry rakes in over $80 billion each year – and the good ones are not struggling for customers. That’s right, I said ‘the … Continue reading Thinking of opening up a gym? Why it’s unlike any other business.