A strong personal brand is a powerful thing… if you use it wisely.

Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.

Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.

They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.

Turn your small business into a killer brand!

Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!

Write a powerful elevator pitch with these 7 simple tips.

An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner. An elevator pitch is meant to be short, and as … Continue reading Write a powerful elevator pitch with these 7 simple tips.

Black Dog: Living with anxiety and depression in small business.

According to the Australian Bureau of Statistics, sole traders make up 57% of all new businesses registered in Australia in the last 12 months. That’s a lot of individuals carrying a lot of stress, worry and pressure. When you couple that with the fact that 1 in 5 Australians will have a mental health issue … Continue reading Black Dog: Living with anxiety and depression in small business.

How to give your copywriting the pizazz it deserves.

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.