It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?

Seriously, who’s searching for ‘bored’?

A couple of weeks ago, I wrote the blog post ‘Are you bored? No, you are curious.’ The crux of the post was that by substituting the word ‘bored’ for ‘curious’, we can completely transform our mindset. The engagement levels have been fantastic. In fact, it has proven to be one of my most popular … Continue reading Seriously, who’s searching for ‘bored’?

Welcome to the world of H2H. It’s a great place to live.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.   Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading Welcome to the world of H2H. It’s a great place to live.

When did you last take a break?… honestly now.

How long has it been since you took a day off? Or half a day? Maybe even a few hours? When did you last take a break? I know how busy life can be, and I also know how all those different time-consuming commitments rarely work in with our own schedule. So, before we know … Continue reading When did you last take a break?… honestly now.

How to be a successful marketer… but you may not like it.

You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. It is particularly prevalent in more industrial type businesses or … Continue reading How to be a successful marketer… but you may not like it.

Stop avoiding developing that strategy. Keep it simple and do it today.

I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.

Are you bored? No, you are curious.

Did you know that #bored has 53 Million hits on Instagram, and a similarly high number on Twitter and Facebook? Personally, this horrifies me as it means that a staggering number of people are sitting around, doing nothing and getting bored (and posting on social media about it). Don’t be one of these people. If … Continue reading Are you bored? No, you are curious.