When are you a failure? The dangers of the blame game.

It’s funny how the simplest thing can come up out of the blue, which forces you stop and think. Here’s a quote I came across recently… “You fail all the time, but you aren’t a failure until you start blaming someone else.” Like most of us, I see motivational quotes plastered across social media every … Continue reading When are you a failure? The dangers of the blame game.

An intro to brand storytelling part 3 – The Reality Check.

In my continuing posts on an introduction to brand storytelling, here’s a short yet really important one – the reality check. People don’t buy from you simply because they want you to make money, or that they’re so unbelievably impressed with how great you say you are. They’re looking for something to solve a problem … Continue reading An intro to brand storytelling part 3 – The Reality Check.

Entrepreneurs listen up! Here’s the 7 keys to marketing a fitness business.

The fitness industry is booming. People want to look and feel better, so they’re turning to healthier lifestyles that involve daily exercise. It’s a trend that's here to stay, which makes it a lucrative opportunity for entrepreneurial individuals out there that have a passion for fitness. Whether you’re selling personal training services, gym memberships, supplements … Continue reading Entrepreneurs listen up! Here’s the 7 keys to marketing a fitness business.

Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.

So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.

What if iPhones aren’t as bad as we thought?

You may have noticed in the past couple of years that as the excitement levels have subsided and the gloss of the illustrious iPhone has started to dull, that consumer negativity has kicked in to the point where Apple has been copping a fair bit of flack over things like its alleged exploitation of teenage … Continue reading What if iPhones aren’t as bad as we thought?

You’re a modern-day entrepreneur. So, why would you need a marketing plan?

Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?

An introduction to brand storytelling part 2 – Conveying facts through narrative.

Successful brand storytelling is all about conveying facts through an engaging narrative. Most web pages, advertisements, blog posts, social media posts and the like are about conveying information. In each case, the intention is to bring something across to your audience that creates a positive association with your business. There are several ways of doing … Continue reading An introduction to brand storytelling part 2 – Conveying facts through narrative.