Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.
There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.
We live in this digital age where everything moves at a thousand miles an hour and quick responsiveness is crucial. However, it can become very easy to get so caught up in likes/shares/hits, delivering the next campaign etc, to the point that we start to forget about the bigger picture. This can be dangerous for … Continue reading The Marketing Plan: Why you need one and how to develop a good one.
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
I’m a big believer that all the experiences we have throughout both our work and personal lives - whether they be positive or negative – can have a profound effect on how we progress. It all depends on the way in which we frame them and use them to our advantage. Here’s a story about … Continue reading Ever had an experience almost break you, then make you? Well, here’s mine.
What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?
Two questions I get asked regularly What makes a good blog post? How do I write one? Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and … Continue reading What makes a good blog post?
I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.
Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!