It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!
On January 2, I googled ‘New Years Resolutions’ and 218 million results showed up. The same google search on January 9 turned up 24 million results. Ok, they’re both numbers that are far too big for my mind to comprehend, but you can see from this that new years resolutions generally disappear pretty quickly. How … Continue reading 4 reasons why New Years Resolutions don’t work.
The crazy Christmas period is almost over. Can you see the light at the end of the tunnel? Are you yearning for the days post December 25 when you can finally take a step back and exhale? Well, you’re certainly not alone there. When January hits, there’s no better time to soak up some sun … Continue reading Relax, unwind… and plan?
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.