Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.
We live in this digital age where everything moves at a thousand miles an hour and quick responsiveness is crucial. However, it can become very easy to get so caught up in likes/shares/hits, delivering the next campaign etc, to the point that we start to forget about the bigger picture. This can be dangerous for … Continue reading The Marketing Plan: Why you need one and how to develop a good one.
What does marketing planning look like nowadays, and is it still relevant in the 2020's?
Here we are in January. The crazy Christmas period has passed, new years’ celebrations are done, and finally the time has arrived when you can take a step back and exhale. Feels good doesn’t it? Well, you’re certainly not alone there. There’s no better time to soak up some sun (for those of us in … Continue reading Holiday time. Why it is such a great time to plan.
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
Two questions I get asked regularly What makes a good blog post? How do I write one? Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and … Continue reading What makes a good blog post?
Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!
The crazy Christmas period is almost over. Can you see the light at the end of the tunnel? Are you yearning for the days post December 25 when you can finally take a step back and exhale? Well, you’re certainly not alone there. When January hits, there’s no better time to soak up some sun … Continue reading Relax, unwind… and plan?
October is here already. Can you believe it? This means that there are less than 90 days remaining in 2018. Take out that December wind down period (if you’re lucky enough to have one), and you’ll soon realise that that the year will be over before we know it. That is why NOW is the … Continue reading 2018 is nearly over. Here’s what smart small businesses are doing NOW!