Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
Two questions I get asked regularly What makes a good blog post? How do I write one? Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and … Continue reading What makes a good blog post?
Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!
The crazy Christmas period is almost over. Can you see the light at the end of the tunnel? Are you yearning for the days post December 25 when you can finally take a step back and exhale? Well, you’re certainly not alone there. When January hits, there’s no better time to soak up some sun … Continue reading Relax, unwind… and plan?
October is here already. Can you believe it? This means that there are less than 90 days remaining in 2018. Take out that December wind down period (if you’re lucky enough to have one), and you’ll soon realise that that the year will be over before we know it. That is why NOW is the … Continue reading 2018 is nearly over. Here’s what smart small businesses are doing NOW!
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.