Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Right. I said quick fire… So, here we go. 1.       THE RIGHT WORDS CAN BUILD YOUR IMAGE. Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work. 2.       GOOD COPYWRITING IS INVISIBLE. Well-written copy delivers your … Continue reading Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Welcome to the world of H2H. It’s a great place to live.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.   Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading Welcome to the world of H2H. It’s a great place to live.

9 reasons why you should hire a strategic copywriter.

The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.

Create more engaging content with these 5 simple tips

Content marketing has gone from strength to strength over the past few years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. … Continue reading Create more engaging content with these 5 simple tips