How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?

Motivation… It’s a funny thing. We all want to feel motivated. Some people strive for it more than others. Some appear to naturally have it, while others seem to never have it. Or, like the majority of us, life comes with its ups and downs to the point where we find ourselves from time to … Continue reading How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?

‘Authenticity’. Don’t roll your eyes. Learn why every brand strategy needs it.

A message to all business operators… You might be a fast food vendor, run a personal training business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. What’s important is developing a long standing and successful brand, and … Continue reading ‘Authenticity’. Don’t roll your eyes. Learn why every brand strategy needs it.

Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

9 reasons why you should hire a strategic copywriter.

The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.

How brand authenticity can be the silver bullet every business needs.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading How brand authenticity can be the silver bullet every business needs.