What is the point of marketing?

What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?

Is the ‘latest and greatest’ always the best for a small business?

It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?

What should a Marketing Manager REALLY be doing?

What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?

Anyone can be a Marketing Manager, can’t they?

Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?