Short, simple and clear. Why? How do you communicate?

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Short, simple and clear. Why? How do you communicate?

Don’t stress. How long should a blog post be?

When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?