I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.
When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?
Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!
Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive. As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared. But, being your own boss is a rewarding … Continue reading How motivated are you feeling today?
Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
A quick shout out to all the entrepreneurs, small business owners and start up operators out there today who are… Watching their ‘to do’ list grow and grow no matter how smart they think they’re working Bogged down on a task that is so un-glamourous that they wouldn’t dream of making a social media post … Continue reading A shout out to all start ups, entrepreneurs, & small business operators
For big businesses with big marketing budgets, a few hundred or even a few thousand dollars may well seem like a drop in the ocean. This means that if an activity doesn’t achieve the desired ROI, as disappointing as it may be, it’s not going to have a massive impact on the business. However, for … Continue reading Marketing a small business doesn’t need to be expensive… if you’re smart.