Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspect of life. But, did you know that if you’re an entrepreneur, it can be one of the highest contributing factors between success and failure? You may have … Continue reading Positivity + action. How it can mean the difference between entrepreneurial success and failure.
I’m sorry if this may come across as bad news for many business operators or entrepreneurs out there, but your customers don’t just buy your brand. You don’t simply call yourself Apple or Coca-Cola and instantly become loved all over the world. What people buy into is your story, and the more compelling and relatable … Continue reading An introduction to brand storytelling – Part 1
Have you ever heard the saying “Everything before ‘but’ is bulls**t”? I.e “The project is going really well… but… I need an extra week to finish it” or “I really like you… but… I don’t think you’re right for the job” or even “You’ve put together a great business case… but… you were unsuccessful.” Believe … Continue reading Is everything before ‘but’ bulls**t?
It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?
Ok, so you consider yourself an entrepreneur. You’ve created a great small business there. You’ve worked your butt off. You’ve probably dedicated more hours to it than you care to even think about, and you should be damn proud of yourself. Absolutely! Throughout all those hours you’ve spent with your head down working away, how’s … Continue reading Can exercise make you a better entrepreneur and make your small business even better as well?
I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.