Over the past couple of years, I’ve received a lot of queries from small business operators in regards to what I’ve heard described as ‘the darling of today’s marketing mix’ - marketing automation. In theory, marketing automation sounds great for small business. After all, doesn’t it mean that a busy business owner can automate one … Continue reading Why your small business doesn’t need marketing automation.
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.
For big companies with large marketing budgets, a few hundred or even a few thousand dollars can be a drop in the ocean. Generally, if an activity doesn’t achieve the desired ROI it’s not going to have a massive impact. But, for small business operators it’s a different story. Every dollar counts, and any investment … Continue reading 6 ways to market a small business on a shoestring budget
What is a brand refresh? Basically, a brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. A brand refresh can preserve … Continue reading When is it time for a brand refresh?