Utilising strong content on your website to boost your brand

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand

Why ‘brand essence’ matters… even for a small business

Consider any of the world’s largest brands. It could be Apple, Coke, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they want to be perceived, which … Continue reading Why ‘brand essence’ matters… even for a small business

Point of difference: Why it matters

Over the years, we’ve worked with and within many a small business. Yet, it still surprises us just how many small business owners we speak to that do not have a clearly defined point or points of difference. Even more surprising is that many of these operate within ultra-competitive markets where, although differentiation can be … Continue reading Point of difference: Why it matters

Want to sell marketing to a non marketer? Ok, then don’t mention the word marketing

The following post was originally published on LinkedIn by Optune founder Cameron McIver on April 5, 2016. It's an interesting insight into the type of thinking that helped launch the business early last year.   As I browse through my LinkedIn newsfeed, I’m constantly impressed by the amount of businesses I see delivering awesome strategic … Continue reading Want to sell marketing to a non marketer? Ok, then don’t mention the word marketing

5 ways to create more engaging content

Content marketing has really taken off in the past couple of years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. After … Continue reading 5 ways to create more engaging content

The glory days of Marketing Clichés are over

There’s a famous saying that once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.” It may be of no surprise then that as time goes by, less and less consumers are trusting the ads and marketing messages they come across in print and online publications. … Continue reading The glory days of Marketing Clichés are over

7 Time Management Tips for Small Business Owners

As any small business owner will know, time is both a great asset and a precious commodity. You can lose money and get it back. You can even lose a business and get it back. But time is irretrievable. That is why you've got to protect it like a hawk. Here are our 7 time … Continue reading 7 Time Management Tips for Small Business Owners