It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.
For big companies with large marketing budgets, a few hundred or even a few thousand dollars can be a drop in the ocean. Generally, if an activity doesn’t achieve the desired ROI it’s not going to have a massive impact. But, for small business operators it’s a different story. Every dollar counts, and any investment … Continue reading 6 ways to market a small business on a shoestring budget
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand
Consider any of the world’s largest brands. It could be Apple, Coke, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they want to be perceived, which … Continue reading Why ‘brand essence’ matters… even for a small business
Over the years, we’ve worked with and within many a small business. Yet, it still surprises us just how many small business owners we speak to that do not have a clearly defined point or points of difference. Even more surprising is that many of these operate within ultra-competitive markets where, although differentiation can be … Continue reading Point of difference: Why it matters
The following post was originally published on LinkedIn by Optune founder Cameron McIver on April 5, 2016. It's an interesting insight into the type of thinking that helped launch the business early last year. As I browse through my LinkedIn newsfeed, I’m constantly impressed by the amount of businesses I see delivering awesome strategic … Continue reading Want to sell marketing to a non marketer? Ok, then don’t mention the word marketing
Content marketing has really taken off in the past couple of years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. After … Continue reading 5 ways to create more engaging content