Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.
To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.
Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.
For big companies with large marketing budgets, a few hundred or even a few thousand dollars can be a drop in the ocean. Generally, if an activity doesn’t achieve the desired ROI it’s not going to have a massive impact. But, for small business operators it’s a different story. Every dollar counts, and any investment … Continue reading 6 ways to market a small business on a shoestring budget