I was recently reading about an interesting phenomenon (if you could call it that?) where the average social media user is more likely to like/follow/share a page or post generated by someone that they don’t know who is already receiving millions of hits (and won’t notice another one or two), than for a friend or … Continue reading Whose social media posts are you liking, and what impact is it really having?
So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.
You may have heard that this week, Prince Harry and Meghan Markle’s new Instagram account, @SussexRoyal, became the fastest account to hit 1 million followers, which it did so in just 5 hours and 45 minutes. FYI, the previous record was held by K-Pop star Kang Daniel, who did it in 11 hours 36 minutes. … Continue reading Instagram: How a Sussex Royal lost his account.
These days, around 75% of shoppers research businesses online before making purchases. So, it's become the job of social media to represent a brand in the same way that brochures, signage, business cards, flyers, etc did in the past. But, the biggest opportunity with branding your social media is that it takes it one step … Continue reading How to brand your social media activity… simply.
Anyone who follows our posts regularly will be aware that a common theme often appears. That being that effective marketing doesn’t need to be complicated. In fact, the simpler the better – especially for SME businesses. We believe in this approach whole heartedly, quite simply because we know that it works. We also know how … Continue reading Top 6 simple digital marketing ideas for small business.
As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.
In the digital world we live in, where 75% of shoppers research businesses online before making purchases, it's become the job of social media to represent your brand the same way your business cards, flyers and shop front have done for years. But branding your social media takes it one step further by allowing you … Continue reading 5 tips for branding your social media