We’re nearly there. The year that at times felt like it would never end is almost over. Things are starting to change. Can’t you feel it? In many parts of the world, restrictions are easing, which means that businesses can start to get back to at least something that resembles a semi-normal operation. Well, a … Continue reading How brands can stay competitive in a post-COVID world.
What is a strategy? When I ask this question, I often hear something along the lines of it being a plan to get from point A to point B. However, this definition falls short on a number of levels. A strategy is so much more than a plan. It is about differentiation, and about how … Continue reading What is a strategy?