It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading So, you’re marketing without a strategy? Oh, you enjoy throwing money away?
Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!
An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner. An elevator pitch is meant to be short, and as … Continue reading Write a powerful elevator pitch with these 7 simple tips.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.
Ok, so you’ve heard about blogging and bloggers, and decided that it’s not really for you. You don’t have time for that. You’re running a busy business, and after all why would anyone want to read about your business? It’s not that exciting, is it? Wrong! Of course it is. Blogging can be extremely beneficial … Continue reading Should your small business be blogging?
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.