Lately, I’ve been reflecting on some of the key changes in the world of marketing and marketing strategy since I started in the game 20+ years ago. It’s fair so say that there have been so many changes that I barely know where to begin. However, one that concerns me the most is the demise … Continue reading Marketing Strategy: Let’s get back to basics.
Content marketing has really taken off in the past few years, and rightly so. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. Quite often, one of the biggest roadblocks to content marketing success is the inability to create really engaging … Continue reading 5 steps to creating more engaging content.
In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading How a simple strategy is still the backbone of successfully marketing any business.
So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?
Let me paint a little picture for you. The senior executive team of a large operational business with a big blue-collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. They’re noting how sales are down, productivity is down, sick leave is up and there … Continue reading How to succeed by understanding why Employee Engagement Programs fail.
It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?