Brand authenticity: Why it matters for your business

Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business

Utilising strong content on your website to boost your brand

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand

Can marketing without a strategy really work?

Blog post by: Cameron McIver.  I couldn’t tell you just how many managers I spoke with during my marketing career on the client side - particularly in the early days, that when I started talking marketing strategy, I was met with something along the lines of “We’ll take care of the strategy. You just ‘do … Continue reading Can marketing without a strategy really work?

Point of difference: Why it matters

Over the years, we’ve worked with and within many a small business. Yet, it still surprises us just how many small business owners we speak to that do not have a clearly defined point or points of difference. Even more surprising is that many of these operate within ultra-competitive markets where, although differentiation can be … Continue reading Point of difference: Why it matters

Want to sell marketing to a non marketer? Ok, then don’t mention the word marketing

The following post was originally published on LinkedIn by Optune founder Cameron McIver on April 5, 2016. It's an interesting insight into the type of thinking that helped launch the business early last year.   As I browse through my LinkedIn newsfeed, I’m constantly impressed by the amount of businesses I see delivering awesome strategic … Continue reading Want to sell marketing to a non marketer? Ok, then don’t mention the word marketing

Why do I need a Marketing Plan?

“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker A marketing plan is your guide to successfully promoting and growing your business. A good marketing plan will help you answer key questions about your business: How will you position … Continue reading Why do I need a Marketing Plan?

The benefits of quality copywriting

When it comes to copywriting, many business owners grapple over whether to do it themselves or hire a professional to do the work. While there is a cost involved in engaging the services of a professional copywriter, good copy can pay for itself many times over in the results that it delivers. The right words … Continue reading The benefits of quality copywriting