It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?
What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?
You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. It is particularly prevalent in more industrial type businesses or … Continue reading How to be a successful marketer… but you may not like it.
I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.
Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?
Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?
These days, around 75% of shoppers research businesses online before making purchases. So, it's become the job of social media to represent a brand in the same way that brochures, signage, business cards, flyers, etc did in the past. But, the biggest opportunity with branding your social media is that it takes it one step … Continue reading How to brand your social media activity… simply.