It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!
On January 2, I googled ‘New Years Resolutions’ and 218 million results showed up. The same google search on January 9 turned up 24 million results. Ok, they’re both numbers that are far too big for my mind to comprehend, but you can see from this that new years resolutions generally disappear pretty quickly. How … Continue reading 4 reasons why New Years Resolutions don’t work.
Keep it simple. I love the KISS principle, and the reason I love it so much is also very simple – because it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as … Continue reading A short and simple blog post.
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading So, you’re marketing without a strategy? Oh, you enjoy throwing money away?
Anyone who follows our posts regularly will be aware that a common theme often appears. That being that effective marketing doesn’t need to be complicated. In fact, the simpler the better – especially for SME businesses. We believe in this approach whole heartedly, quite simply because we know that it works. We also know how … Continue reading Top 6 simple digital marketing ideas for small business.
To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.