Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!
An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner. An elevator pitch is meant to be short, and as … Continue reading Write a powerful elevator pitch with these 7 simple tips.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.
I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!
The power of positive thinking can be applied to almost all aspects of life, but when applied in business, it can be a major key to success. We all know that there is an abundance of motivational pieces floating around on the internet from successful business people. While many of these make for great reading … Continue reading Take action! Harnessing the power of positive thinking in business.
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.
As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.