Are you struggling to write your business homepage? Are you struggling to find some structure? If so, may I firstly suggest that you stop writing sentence after sentence with no direction and instead give the following a go. Firstly, split up the first section (that’s the section your customers see first) into three distinct subsections. … Continue reading How to structure an engaging business homepage.
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.