If I had a dollar for every time someone told me - ‘you can’t do this’, ‘we don’t want you’ or worse still completely ignore me - on my career and entrepreneurial journey… well… I wouldn’t need a career at all because I could retire today. How many ambitious entrepreneurs out there does this sound … Continue reading Prove the haters wrong.
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.