“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?
Embracing failure is the most important trait that I’ve developed in my career (and my life for that matter). Granted, it took me a long time to get to this point. I no longer get down, frustrated or defensive about my failures. Instead, I have learned to learn from my failures and treat every single … Continue reading Learning to embrace failure.
In 1903, just 8 days before the Wright Brothers made history with the world’s first powered aircraft flight, a reporter at the New York Times wrote an article about them. He mocked their attempts and predicted that it would take at least a million years before mankind would build a flyable aeroplane. History is littered … Continue reading Impossible means nothing when drive, passion and imagination take control.
Did you know that if you’re an entrepreneur, a positive mindset can be one of the highest contributing factors between success and failure?
We all like to play it safe, don’t we? I know that many of us like to think that we’re risk takers. But, in modern society and in what I’ve heard described as ‘the age of consequence’, it seems we’ve become more risk averse than ever before. In some ways the fear of making mistakes … Continue reading Make mistakes and fail. How it can transform your career (and your life).
When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.
Have you ever heard the old saying “You can’t soar like an eagle when you’re surrounded by turkeys”? I’m sure you have. I’ve been there before in those environments where I’ve longed to be surrounded by inspiring people, but instead found myself being fed nothing but negativity and frustration from those I dealt with every … Continue reading Turkeys or lemonade? It’s all a matter of perception.
It’s funny how the simplest thing can come up out of the blue, which forces you stop and think. Here’s a quote I came across recently… “You fail all the time, but you aren’t a failure until you start blaming someone else.” Like most of us, I see motivational quotes plastered across social media every … Continue reading When are you a failure? The dangers of the blame game.
So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.