We all like to play it safe, don’t we? I know that many of us like to think that we’re risk takers. But, in modern society and in what I’ve heard described as ‘the age of consequence’, it seems we’ve become more risk averse than ever before. In some ways the fear of making mistakes … Continue reading Make mistakes and fail. How it can transform your career (and your life).
When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.
Have you ever heard the old saying “You can’t soar like an eagle when you’re surrounded by turkeys”? I’m sure you have. I’ve been there before in those environments where I’ve longed to be surrounded by inspiring people, but instead found myself being fed nothing but negativity and frustration from those I dealt with every … Continue reading Turkeys or lemonade? It’s all a matter of perception.
It’s funny how the simplest thing can come up out of the blue, which forces you stop and think. Here’s a quote I came across recently… “You fail all the time, but you aren’t a failure until you start blaming someone else.” Like most of us, I see motivational quotes plastered across social media every … Continue reading When are you a failure? The dangers of the blame game.
So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.
Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?
The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspect of life. But, did you know that if you’re an entrepreneur, it can be one of the highest contributing factors between success and failure? You may have … Continue reading Think positive. Take action!
If I had a dollar for every time someone told me - ‘you can’t do this’, ‘we don’t want you’ or worse still completely ignore me - on my career and entrepreneurial journey… well… I wouldn’t need a career at all because I could retire today. How many ambitious entrepreneurs out there does this sound … Continue reading Prove the haters wrong.
They say that marketing is one of the most widely ill-defined terms in business. I certainly wouldn’t disagree there. However, if you’re looking for a term to take out the overall title, I’d like to nominate the humble marketing plan. When I meet with a new client, one of the first questions that I ask … Continue reading Shhh… Creating a marketing plan that actually works is pretty simple. Here’s the secret.