The #1 Marketing tip for 2020: Listen and Support.

Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.

A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

Support Marketing: Who did it well this week?

Ever since I posted the article ”Support Marketing: What it is and why every business should be implementing it right now.” last week, I’ve been watching with great interest the ways in which a lot of brands have started to adapt to a support marketing approach. I’ve looked at the different ways in which they’ve … Continue reading Support Marketing: Who did it well this week?

Support Marketing: What it is and why every business should be implementing it right now.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can now go straight in the bin. To be frank, they're just not going to cut it right now. There is … Continue reading Support Marketing: What it is and why every business should be implementing it right now.