Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.
As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.
As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can now go straight in the bin. To be frank, they're just not going to cut it right now. There is … Continue reading Support Marketing: What it is and why every business should be implementing it right now.
I was recently reading about an interesting phenomenon (if you could call it that?) where the average social media user is more likely to like/follow/share a page or post generated by someone that they don’t know who is already receiving millions of hits (and won’t notice another one or two), than for a friend or … Continue reading Whose social media posts are you liking, and what impact is it really having?