Successful brand storytelling is all about conveying facts through an engaging narrative. Most web pages, advertisements, blog posts, social media posts and the like are about conveying information. In each case, the intention is to bring something across to your audience that creates a positive association with your business. There are several ways of doing … Continue reading An introduction to brand storytelling part 2 – Conveying facts through narrative.
I’m sorry if this may come across as bad news for many business operators or entrepreneurs out there, but your customers don’t just buy your brand. You don’t simply call yourself Apple or Coca-Cola and instantly become loved all over the world. What people buy into is your story, and the more compelling and relatable … Continue reading An introduction to brand storytelling – Part 1