Brand authenticity: Why it matters for your business

Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business

Can marketing without a strategy really work?

Blog post by: Cameron McIver.  I couldn’t tell you just how many managers I spoke with during my marketing career on the client side - particularly in the early days, that when I started talking marketing strategy, I was met with something along the lines of “We’ll take care of the strategy. You just ‘do … Continue reading Can marketing without a strategy really work?