Effective communication: Here’s the simple trick.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Effective communication: Here’s the simple trick.

An intro to brand storytelling part 4 – Ideas and Mindsets.

In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.