Let me paint a little picture for you. The senior executive team of a large operational business with a big blue-collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. They’re noting how sales are down, productivity is down, sick leave is up and there … Continue reading How to succeed by understanding why Employee Engagement Programs fail.
On January 2, I googled ‘New Years Resolutions’ and 218 million results showed up. The same google search on January 9 turned up 24 million results. Ok, they’re both numbers that are far too big for my mind to comprehend, but you can see from this that new years resolutions generally disappear pretty quickly. How … Continue reading 4 reasons why New Years Resolutions don’t work.
I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Living the hard hat experience – and telling the story.
An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner. An elevator pitch is meant to be short, and as … Continue reading Write a powerful elevator pitch with these 7 simple tips.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.
Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive. As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared. But, being your own boss is a rewarding … Continue reading How to stay motivated in small business.