Left vs right brain? The magic created when two writers’ worlds collide.

Yesterday, I had the pleasure of catching up for a coffee with a fellow copywriter that I’ve been eager to meet with for quite a while now. I’ve always loved meeting up with likeminded entrepreneurial individuals for a casual chat to swap ideas and experiences. No sales pitches, no competitive awkwardness. Just an open and … Continue reading Left vs right brain? The magic created when two writers’ worlds collide.

How to write copy that really cuts through. The 4 skillsets needed.

In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.

When writing transcends all boundaries.

Writing is not like modelling, gymnastics, or playing tennis. It’s not something where if you missed it by the age of 19, you’re finished. It’s never too late. In fact, as you become older and wiser with more life experience under your belt, there’s a fair chance that you will become an even better writer. … Continue reading When writing transcends all boundaries.

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!