Homepage structure

How to structure an engaging business homepage.

Are you struggling to write your business homepage? Are you struggling to find some structure? If so, may I firstly suggest that you stop writing sentence after sentence with no direction and instead give the following a go. Firstly, split up the first section (that’s the section your customers see first) into three distinct subsections. … Continue reading How to structure an engaging business homepage.

How to write a short blog post… and why they work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading How to write a short blog post… and why they work best.

How to write a blog post that people will actually read.

“How do I write a really good blog post that people actually read and engage with?” Now there’s a question that just about any successful blogger has been asked many times before. Well, let me break it down for you really simply. In my opinion, the best blog posts are Easy to read from beginning … Continue reading How to write a blog post that people will actually read.

A 138 word blog post on how to write great copy.

If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading A 138 word blog post on how to write great copy.