3 ways to rediscover the joy in writing.

How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. This unprecedented time (also known as 2020) has us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite … Continue reading 3 ways to rediscover the joy in writing.

How to write blog posts that people actually read.

How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I’ve been asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Easy to read from beginning to end Engaging to the reader … Continue reading How to write blog posts that people actually read.

6 quick tips on how to become a great content writer.

“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.

The simple keys to successful communication (without the assumptions).

One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).

What would you like to see in this blog?

Over the past couple of years, it’s fair to say that I’ve been blogging pretty consistently. Over that time, I’ve posted just over 200 pieces in the Optune blog. While I’ve received some great feedback over this time, and got a fair indication from the numbers as to what sorts of posts are the most … Continue reading What would you like to see in this blog?

The perils of a copywriter: It’s not always easy.

Writing can be challenging. There are times when you will feel that what you are producing is substandard and just not good enough. Other times, writers block will cast its spell over you and no matter how hard you try, quite simply nothing will come out. Then you start to question your potential, your abilities … Continue reading The perils of a copywriter: It’s not always easy.

The ‘real and simple’ trick to effective communication. (It’s not that hard.)

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)

Blog writing tip of the day: Write for yourself.

“Always write for your audience, not for yourself.” I’m sure you’ve heard this before. Hey, I’ve even recommended it myself when it comes to writing engaging copy that gets noticed. However, blogging is a little bit different. Yes, you want people to read it, like it, share it, comment on it, etc. The thing is, … Continue reading Blog writing tip of the day: Write for yourself.

…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.

Why content writers are different to other writers – and how to become a great one.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading Why content writers are different to other writers – and how to become a great one.