Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Right. I said quick fire… So, here we go. 1.       THE RIGHT WORDS CAN BUILD YOUR IMAGE. Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work. 2.       GOOD COPYWRITING IS INVISIBLE. Well-written copy delivers your … Continue reading Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

When writing transcends all boundaries.

Writing is not like modelling, gymnastics, or playing tennis. It’s not something where if you missed it by the age of 19, you’re finished. It’s never too late. In fact, as you become older and wiser with more life experience under your belt, there’s a fair chance that you will become an even better writer. … Continue reading When writing transcends all boundaries.

Draw your audience in by telling a story… just like this.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Draw your audience in by telling a story… just like this.

Write a good blog post… like this.

How do I write a good blog post? Now that’s a question I get asked a lot. Well, in my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They are not Written as a sales pitch Overly technical Longer than they need to be A blog post … Continue reading Write a good blog post… like this.

What makes a good blog post?

Two questions I get asked regularly What makes a good blog post? How do I write one? Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and … Continue reading What makes a good blog post?

Don’t stress. How long should a blog post be?

When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!